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Menopause Just as Likely to INCREASE Sex Drive as Decrease It

Updated: Oct 25, 2022

A Myth Busting Survey by Fun Factory and Momotaro Apotheca  

(post sponsored by Fun Factory)

Highlighted Results

42% of women aged 40+ need longer to orgasm, however, 80% say sexual satisfaction has not declined

Women who have started their menopause journey are as likely to experience an increase in libido as a decrease with one in five women reporting a drop in libido compared to 22% experiencing an increase 

Orgasms can help with menopause symptoms 

1.3 million wo

men enter menopause each year and many fear it may harm their sex lives due to myths surrounding sex and menopause. The brands conducted a OnePoll survey with 1,000 U.S. women aged 40+ to understand what really happens to women's sex lives and libido before, during and after menopause, and created a line of sex toys, salves, and balms—including the new STRONIC PETITE self-thrusting toy—to help women prepare better for a continued happy sex life. 

Findings revealed that, contrary to stereotypes, not all women experience a drop in libido after the age of 40. But for every woman who experiences an increase in libido, there is another woman who experiences a decrease. It also revealed that those who regularly have orgasms exp

erience an improvement in mood swings, vaginal dryness, and sleep problems, which are the most common symptoms of menopause women say impact their sex lives. 

The project is the brainchild of Kristen Tribby, Head of Global Marketing and Education at FUN FACTORY, and Lindsay Wynn, the CEO of Momotaro Apotheca. It is also supported by menopause activist Lou Featherstone, aka @LuinLuland.  


The brands’ new collaboration is designed for all menopause experiences. Whether women are having the best sex of their lives or noticing a dip in libido this new collection of carefully selected products supports a happy and healthy sex life before, during, and after menopause. The

range includes vibrators, Kegel trainers, menstrual cups, lubricants, probiotics, salves, suppositories, and the new STRONIC PETITE, a pulsating vibrator, that when used for 15 minutes of daily massage for 30 days may increase both vaginal sensitivity and desire for sex.*  

 Gynecologist Dr Elena Maria Leineweber says: “Daily masturbation increases the vaginal blood flow and therefore reduces vaginal dryness, atrophy, and painful intercourse in 30 days. Orgasm can also effectively lower menopausal mood swings and sleep problems.” 

Kristen Tribby, Global Head of Marketing and Education at FUN FACTORY says: “When I entered perimenopause, I noticed a drop in libido along with an increase in anxiety and fatigue and was constantly given false reasons as to why I was feeling like this—becoming a mother, going through lockdown—but I realized that wasn’t the case, and I was experiencing symptoms of perimenopause.   

“In the U.S. women live about 81 years and menopause starts typically at age 51, so on average, a typical U.S. woman spends more than a third of their life in post-menopause. We need to have better education and support for these women. The common assumption is that menopausal women no longer want sex but this survey has revealed they most certainly do! Of the 17% who noticed a drop in libido, they still want and deserve a happy and healthy sex life, just like the other women who experienced an increase. While it can take 42% of women longer to orgasm, they still do climax. With just a little bit more time and effort and access to healthy, ethically-made products, they can continue to have a satisfying sexual journey.”

Lindsay Wynn, CEO and Founder of Momotaro Apotheca said: “Through education and connection backed by science, we want to be part of the broader conversations surrounding our sexual and reproductive health, to forge a practical path towards holistic vulva health.   

“This new range features ethically made products that support the menopause journey. Whether you are in your 30s, 40s, 50s or beyond, masturbation and taking care of vulvovaginal health is an important first step in ensuring a satisfying sex life before, during and after menopause.”   

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